In the ever-evolving landscape of technology and innovation, traditional corporate structures are undergoing a profound transformation. The conventional role of the CEO is facing increasing challenges to keep pace with the dynamic demands of the digital era. Enter the Chief Metaverse Officer (CMO), a visionary leader poised to steer companies through the uncharted waters of the Metaverse. While this concept may be met with skepticism, it’s gaining traction in an era where virtual experiences are becoming increasingly prevalent.
The Metaverse Revolution: Beyond Web 2.0
The Metaverse is a concept that’s quickly gaining momentum, thanks to pioneers like Meta and Roblox. It represents a shift from Web 2.0, which primarily connected people with people, to Web 3.0, a virtual realm that connects people with places and things. Imagine walking down the street and instantly accessing a vending machine offering the product you desire, all thanks to the Metaverse. This is the exciting potential that Cathay Hackl, Chief Metaverse Officer at Futures Intelligence Group, envisions.
The Growing Need for a CMO
As the Metaverse gains prominence, businesses are entering this virtual frontier with fervor. Luxury fashion brands, tech giants, and even companies like Nike and Disney are investing heavily in Metaverse-related ventures. They are actively recruiting talent to work on virtual reality projects. However, they need someone in a leadership role to navigate this complex terrain, which is why the role of the Chief Metaverse Officer is emerging.
Existing CMO Roles
Luxury brands like Ralph Lauren, Gucci, and Burberry have already embraced the Metaverse. They have individuals overseeing Metaverse projects, often with titles like Chief Digital Officer (CDO) or Chief Creative Officer (CCO). Furthermore, companies such as Futures Intelligence Group, Zepeto, MetaFrames.io, Shadow Factory, and PHYGICODE have already established the role of the Chief Metaverse Officer.
Defining the CMO Role
Hackl, in an interview with Freethink, described her role as a professionally trained futurist and strategist. She draws on her experience with Amazon Web Services (AWS), Magic Leap, and HTC VIVE to help brands understand the impact of the Metaverse on their businesses. As a CMO, she focuses on Metaverse growth strategies, NFTs, gaming, virtual fashion, and advises on extending brands into virtual worlds.
Skills and Expertise
A Chief Metaverse Officer must have a strong background in technology, particularly in the realms of video games and Web 3.0. Technical knowledge, coupled with expertise in development platforms like Unreal Engine, Unity, CryEngine, Blender, and Maya, is essential. Proficiency in cryptocurrency, cloud computing, blockchain, and gaming engines is also required.
The Role’s Responsibilities
The Chief Metaverse Officer plays a pivotal role in managing an organization’s brand, image, mission, and vision across virtual platforms. They act as a bridge between people and projects within the Metaverse, overseeing virtual goods, NFTs, and virtual avatars. Effective communication skills are vital, as they represent the organization and collaborate with customers and teams. They translate technical Metaverse concepts into creative brand experiences, making innovation a reality.
The Future of the CMO
Hackl envisions luxury and forward-thinking brands embracing the Chief Metaverse Officer role internally by 2023. While the concept may face skepticism and criticism, much like the emergence of social media gurus in the past, its significance cannot be ignored. As technology continues to reshape the business landscape, the Chief Metaverse Officer is poised to become an indispensable figure in navigating the Metaverse’s uncharted territory.