Adobe to Launch Mobile Version of Firefly AI Image Generation Tool
Adobe is set to release a mobile version of its artificial intelligence image generation tool Firefly, challenging the likes of OpenAI in the visual applications space. The company announced the upcoming launch at its MAX creativity conference in London, where it also introduced new AI models like Firefly Image Model 4 and Firefly Image Model 4 Ultra.
Enhanced Capabilities for Hyper-Realistic Pictures and Videos
These models are capable of generating hyper-realistic pictures and videos in response to textual prompts in a safe and commercially viable manner. The move comes as Adobe faces increasing competition from well-funded AI firms such as OpenAI and Runway.
Emphasis on Collaboration and Partnerships
While acknowledging the competitive landscape, Adobe’s vice president of Adobe Firefly, Alexandru Costin, emphasized the importance of collaboration. Costin highlighted partnerships with OpenAI, Google, and Runway to enhance Firefly’s capabilities.
Optimism Amidst Competition
The article also mentions OpenAI’s recent success with a native image generation feature that garnered viral attention online. Despite the challenges posed by competitors, Adobe remains optimistic about the future of AI in creative tools.
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