AI and Innovation in the Creator Economy
Erika, what was it about Oh’s mission and vision that drew you to join the company as CMO?
What immediately drew me to Oh was its bold, visionary approach to reshaping the creator economy. This is a company truly breaking new ground—offering creators something that’s never existed before: the ability to own and control hyperrealistic digital versions of themselves, engage with fans in meaningful new ways, and unlock powerful, scalable revenue streams.
What excited me most was how OhChat completely reimagines the traditional time-for-money model. Instead of creators having to be constantly “on” to earn, the platform enables passive income through AI-powered, personalized interactions that remain true to the creator’s voice, tone, and boundaries. It’s not just innovative—it’s empowering.
Oh is also setting a new standard for fan engagement. The level of immersion, personalization, and emotional intelligence built into each Digital Twin is unlike anything I’ve seen. It offers fans a deeply authentic way to connect with their favorite creators while giving those creators full control over how their digital identity is expressed and experienced.
Joining Oh as CMO felt like a natural next step. The company is offering a truly unique value proposition to both creators and fans—and I knew I wanted to be part of the leadership team shaping this new chapter in digital engagement and AI-driven creativity.
Oh aims to decentralize and uncensor AI. Why do you believe this is essential for the future of AI, and what role do creators play in this journey?
Generative AI is arguably the most powerful technology of this generation and as a result, we believe that the effects it will have on changing industries and society will be profound.
The importance of decentralisation comes in the form of sharing the value that’s created through our AI, via character and digital twin ownership and tokenisation, so as to grow the industry rather than gut it. Whether with existing creators, or enabling anybody to create and own a character that earns them passive income – it’s an opportunity to share the growing spoils of the sector far and wide. This means the industry as a whole can grow, which can only be good, but also aids us in our distribution which is key as the technology becomes increasingly commoditised.
In terms of uncensoring the AI – it’s actually something we’re even seeing OpenAI and the likes of XAI look at more which is exciting for us. In short – life isn’t censored and many important topics and experiences are often censored by the large AI Labs. We believe in opening this up, so as to not cut off these experiences from entering the generative AI age, whilst ensuring safety is never compromised.
Having come from OnlyFans and Metaphysic, how do you think AI-powered content is reshaping the creator economy? What makes Oh stand out in this space?
Having led transformative work at OnlyFans—where we redefined how creators monetize—and at Metaphysic—where cutting-edge photorealistic AI was developed for Hollywood—I’ve had a front-row seat to how technology can radically shift the creator economy. What excites me most now is the role AI is playing in unlocking scale, creativity, and sustainability for creators. With AI-powered content, creators are no longer limited by time or energy; they can extend their presence, deepen fan engagement, and drive revenue—without always needing to be “on.”
That’s exactly where Oh is pushing the frontier. We’re not just building AI for content creation—we’re building emotionally intelligent, hyper-personalized experiences that feel human. Our technology prioritizes natural, fluid, and meaningful interactions, rather than the transactional tone you find with many assistant-style AIs. Every Digital Twin is designed to reflect the creator’s voice, boundaries, and brand with unmatched realism and consistency across voice, image, and personality.
What truly sets us apart is that we develop our AI models entirely in-house. That gives us full control over how content is generated, moderated, and personalized—from nuanced reasoning to multimodal engagement—ensuring an experience that’s not only immersive, but deeply aligned with the creator’s vision. Oh is making AI content creation not just smarter, but safer, more intuitive, and more creator-centric than ever before.
OhChat has already attracted over 100K users. What do you think has driven such rapid adoption, and how are creators and fans interacting with the platform?
Oh’s explosive growth is the result of a powerful combination: a one-of-a-kind product experience, a fast-growing roster of top-tier creators, and a platform built on trust, innovation, and creator-first values. From day one, fans have been drawn to the authenticity and hyperrealism that Oh offers—this isn’t just another AI chatbot; it’s a completely new way to interact with the personalities they love.
A big part of our momentum has come from creators themselves. Their excitement around OhChat has translated into highly engaged audiences and a wave of organic promotion. They’re not just joining the platform—they’re proudly championing it, because they see the value firsthand.
At OnlyFans, I ideated and built the Creator Experience driven by a deep understanding of the trust, support, and long-term value creators truly deserve. It wasn’t just about providing help; it was about building a culture of empowerment, care, and genuine partnership. That philosophy has been foundational in shaping Oh’s Creator Experience as well. We’ve developed a support system that goes beyond tech—it’s built to maximize revenue, provide real value, and ensure every creator feels seen, safe, and fully in control of their AI presence.
Ultimately, our mission is to build a space where creators feel empowered and fans feel closer than ever—and the response so far has been incredible. Reaching 100,000 users in just a few months is only the beginning.
What unique opportunities do AI and digital twins offer creators in terms of engagement, content creation, and monetization?
AI and digital twins are unlocking an entirely new era of creative freedom, fan connection, and income potential—and Oh is leading that transformation. With OhChat, creators can own a hyperrealistic digital version of themselves that continues to engage, connect, and generate revenue around the clock, without requiring their constant presence.
By breaking the traditional time-for-money model, Oh gives creators the power to scale their brand in a way that’s both financially and emotionally sustainable. They’re no longer limited by time zones, availability, or burnout. Instead, they can offer fans a deeply immersive, personalized experience that feels authentic—while freeing up time to focus on other priorities, projects, or passions.
This shift doesn’t just offer financial flexibility—it empowers creators to build stronger, more meaningful relationships with their communities. And with full control over their digital twin’s tone, boundaries, and engagement style, creators are finally able to monetize in a way that aligns with their values, voice, and vision.
AI and NSFW Content
Oh is pioneering AI-driven NSFW content. How do you navigate the ethical considerations of this space while ensuring safety and consent?
At Oh, safety, consent, and creator control are at the core of everything we do. We’ve built our platform around the belief that AI should empower creators—not replace or exploit them. Every Digital Twin is crafted with precision and purpose, and no part of the experience ever goes beyond the clear boundaries set by the creator. From appearance to voice tone to conversational topics, creators have full authority over how their Digital Twin looks, sounds, and interacts with fans.
Our advanced moderation systems ensure that every interaction remains within those pre-approved guidelines. Nothing goes live without explicit creator consent. We’ve also embedded multiple layers of AI-led safety protocols that constantly monitor and protect both creators and fans in real time.
We know that AI—especially in NSFW spaces—raises important ethical questions, and we welcome those conversations. While media narratives often focus on the risks of AI, we’re proud to be setting a new standard: one rooted in transparency, accountability, and trust. Our goal isn’t just to innovate—it’s to do so responsibly, with creators leading the way. The overwhelmingly positive feedback from our community and the rapid growth of our userbase show that ethical AI can be powerful, safe, and transformative when done right.
How do you envision AI impacting the future of NSFW content creation, and how is Oh setting itself apart with its advanced AI models?
AI is transforming the future of NSFW content by unlocking entirely new ways for creators to connect with their audiences—more intimately, more authentically, and more on their own terms. At Oh, we see AI not just as a tool for automation, but as a bridge for deeper, more meaningful interaction. With intelligent, real-time conversation, personalized content, and around-the-clock engagement, creators can now offer experiences that go far beyond static posts or pre-recorded media.
What truly sets Oh apart is our commitment to realism, emotional nuance, and creator-guided customization. Our AI models are designed to reflect each creator’s unique voice, style, and boundaries, ensuring that every interaction feels natural and respectful. Fans aren’t just chatting with a generic bot—they’re stepping into a curated, lifelike experience that feels personal and immersive.
While most platforms rely on basic large language models, Oh pushes the boundaries with hyperrealistic characters and deeply responsive AI that understands context, tone, and individual fan dynamics. Our focus is on building trust, safety, and true connection—something no other platform is offering at this level.
This is just the beginning. As the technology evolves, so will the possibilities, and Oh will continue to lead the way by putting creators first and redefining what’s possible in digital intimacy.
Creator Empowerment and Future Trends
What do you see as the most important trends for the creator economy in the next few years, especially with the growth of AI-powered platforms like Oh?
One of the biggest shifts we’re seeing is creators demanding more control—over their content, their audience relationships, and how they monetize their brand. The future of the creator economy is all about autonomy, scalability, and authenticity. Creators want tools that let them grow without burning out, connect without compromise, and monetize in ways that reflect their values. That’s exactly where Oh is leading the charge.
With our AI-powered platform, we’re empowering creators to extend their presence in new, sustainable ways—engaging fans 24/7 through hyper-personalized experiences that still feel true to who they are. And unlike traditional “bot” interactions, everything on Oh is shaped by the creator’s voice, boundaries, and vision.
We’re not just adapting to the future of content—we’re actively designing it. By staying laser-focused on innovation and deeply tuned in to what creators want, Oh is helping to build a smarter, safer, and more rewarding ecosystem where creators are truly in control.
How does Oh help creators maintain control over their digital identity and content while empowering them to generate income?
At Oh, creator control isn’t just a feature—it’s a foundation. We’ve designed every part of the platform to ensure that creators are in charge of their digital identity, their boundaries, and how they engage with fans. From the very beginning, we collaborate closely with each creator to build a Digital Twin that reflects their unique voice, style, and comfort zone. Everything—from how the avatar looks and speaks to what it can and cannot discuss—is explicitly approved by the creator and locked to their preferences.
This level of control allows creators to feel safe and confident while still unlocking new, scalable income streams. Their Digital Twin can interact with fans 24/7, creating a powerful opportunity to grow their brand and monetize their presence without the constant demand for hands-on content creation.
We’ve worked with icons like Carmen Electra, Brande Roderick, and Shauna Sand to create premium, VIP experiences that match their brand and vision. By combining cutting-edge AI with creator-led customization, Oh offers a future where creators can grow on their terms—with full autonomy, privacy, and profitability.
What would you say to creators who may be hesitant to embrace AI tools in building their brand? How does Oh position AI as a tool for creative empowerment rather than a replacement?
The most valuable resource any creator has is time—and that’s exactly where AI can become a powerful ally. At Oh, we don’t see AI as a replacement for creativity, but as a way to amplify it. For creators who may feel hesitant, our message is simple: this isn’t about handing over control—it’s about gaining more of it.
Oh is designed to work with you, not instead of you. Your Digital Twin reflects your identity, your voice, and your boundaries, and it only functions within the parameters you set. It becomes an extension of your brand that allows you to engage with fans, grow your presence, and generate income—without the pressure of always being “on.”
We’re here to show creators how AI can unlock passive earning potential while protecting their time and creative energy. It’s not about doing more—it’s about doing it smarter, and on your own terms.
Leadership and Marketing Strategy
Given your experience in digital marketing at Mercedes-Benz, OnlyFans, and Metaphysic, what’s your approach to marketing AI products and platforms in such a rapidly evolving space?
Marketing AI in a fast-moving space demands more than just creativity—it requires agility, clarity, and a deep understanding of how to build trust in emerging technology. My approach combines education, clear differentiation, and active community engagement. With AI still new to many audiences, it’s crucial to demystify the tech and communicate value in a way that feels accessible, empowering, and human.
Given how quickly the landscape shifts, I stay closely attuned to real-time feedback, user behavior, and evolving trends. This helps ensure our strategies remain relevant and responsive. I also love leaning into AI-powered marketing tools—whether that’s personalized content delivery, interactive experiences, or predictive insights—to create campaigns that feel not only innovative but genuinely useful.
At the end of the day, it’s about creating authentic connections between people and technology. When you build trust first, growth follows.
What are some of the key milestones you’re looking to achieve in the near future, and how do you envision measuring success for Oh in its mission to revolutionize the creator economy?
In the next 12–18 months, we’re focused on unlocking the next level of AI-powered creativity and connection. That includes launching even deeper customization tools for creators, forming high-impact partnerships with top talent and forward-thinking brands, and introducing immersive, interactive content experiences that truly redefine how fans engage.
We’re also working to scale access to the OhChat platform—broadening the reach of our technology so more creators can benefit from its potential, whether they’re established names or emerging voices. Success, for us, means building a platform where creators feel fully empowered, fans feel genuinely connected, and the boundaries of digital interaction are continuously pushed in safe, authentic, and meaningful ways.
Ultimately, we’ll measure our impact not just in numbers, but in the strength of the communities we help creators build—and the new opportunities we unlock for them in the evolving creator economy.