Microsoft’s Bing is poised to undergo a multitude of AI enhancements, encompassing support for OpenAI’s groundbreaking DALLE-E 3 model, an augmentation in the provision of personalized responses within search and chat interactions, and the introduction of tools designed to imbue images with a distinct watermark signifying their AI origins. These revelations emerged amidst a high-profile event in New York, where Microsoft unveiled an array of new Surface devices, each seamlessly integrated with intrinsic AI experiences.
Of paramount significance, Microsoft has announced that its impending Windows 11 upgrade will usher in a wave of AI-driven innovations. Foremost among these is the introduction of Copilot, a sagacious AI assistant scheduled to debut on September 26, subsequently extending its reach across Bing, Edge, and Microsoft 365 Copilot later in the fall. Notably, this will become available to corporate clientele on November 1, 2023, in tandem with the launch of Microsoft 365 Chat, an AI-driven assistant specifically tailored for the corporate milieu. Additionally, AI-infused experiences are poised to infiltrate Windows applications such as Paint, Photos, Clipchamp, and more.
Nevertheless, extending beyond the purview of Windows features, Microsoft is orchestrating an array of AI-driven enhancements within its venerable search engine, Bing. Notably, this includes the integration of OpenAI’s lauded DALL-E 3 model. The company originally introduced the image-crafting prowess of DALL-E to Bing in March of the current year, enabling users to conjure images within the realm of Bing Chat. It’s noteworthy that at the time, Microsoft refrained from specifying the precise version of DALL-E in use, except for indicating that it was the “very latest” iteration.
However, in a recent revelation, Microsoft confirmed that it will be elevating its integration to the DALL-E 3 model, promising superior fidelity in rendering intricate details such as fingers, eyes, and shadows.
Furthermore, Microsoft is diligently fortifying its commitment to responsible image generation. Heretofore, the system had deployed safeguards to curtail the generation of potentially harmful or unsafe imagery. With this latest iteration, it will implement covert digital watermarks on all AI-generated visuals, a feature aptly named Content Credentials. This innovative technology employs cryptographic methodologies and adheres to standards championed by the “Coalition for Content Provenance and Authenticity (C2PA),” thereby enhancing transparency surrounding AI-generated images. Significantly, industry heavyweights such as Adobe, Intel, Sony, and other luminaries have pledged their support to the C2PA initiative.
Bing’s evolution extends further to the realm of personalized responses to search inquiries, capitalizing on users’ prior interactions within the Bing Chat platform. Microsoft elucidates, “If you’ve utilized Bing Chat to delve deeper into your favorite films, literary works, or musical compositions, forthcoming conversations and searches will factor in these proclivities when furnishing responses.” The company underscores that this system is designed to be opt-out, affording users the liberty to deactivate it should they wish to keep their chat history separate from search results.
By way of illustration, Microsoft posits that if users have previously employed Bing to investigate their cherished sports teams, Bing could potentially apprise them if their favored team is scheduled to compete in their intended travel destination.
Microsoft asserts that this feature will considerably enhance search outcomes. Frequently, users engage in numerous searches on a single topic, often expending over 60% of their search endeavors refining the original query. Unfortunately, these iterations lack the added contextual depth provided by personalized insights, such as past search inquiries or concurrent web research undertakings.
Moreover, Microsoft has divulged plans to extend support for multimodal Visual Search and Image Creator to Bing Chat Enterprise, bestowing these capabilities upon over 160 million Microsoft 365 users who currently have access to this AI-powered workplace chatbot.