NEW YORK, June 17, 2024 /PRNewswire/ — Personetics, the global leader in artificial intelligence (AI)-powered personalized engagement solutions for financial institutions, has been featured prominently in a new report by renowned analyst firm Celent, “Personal Financial Engagement Solutions for Retail Banking.” This is an in-depth analysis of the rapidly evolving Personal Financial Commitment (PFE) solutions space and capabilities of 13 vendors.
The Celent report explains the significant evolution of EFP solutions beyond simple personal finance management (PFM), which uses analytics and budgeting tools based on real-time observation, AI, and extensive transaction data, to provide personalized recommendations, automated goal tracking, proactive guidance, and automated journeys directly to bank customers.
As the report notes, “customer engagement is becoming the main lever for banks to offer them continuous value […] through highly personalized and often proactive engagement,” and “financial institutions should refine their thinking about customer engagement around financial well-being and adopt an up-to-date approach to VET.”
Personetics is recognized as a global leader. The report cites its “mature and scalable product covering well-defined components of customer engagement and bank value.” It highlights Personetics’ powerful no-code tools that enable financial institutions to develop personalized, financially-driven insights and quickly deploy differentiated, proactive, and automated savings proposals and journeys.
“Personetics has been a leader in proactive customer engagement and digital banking experience enrichment for more than a decade,” Celent’s report said. Its “offer prioritises return on investment for banks, promoting numerous opportunities for loyalty, growth in deposits and cross-selling or services”. The report cites several large banks that are Personetics customers that have “achieved significant customer engagement with this platform” which, ultimately, “should yield measurable value for the organization.”
The report explains how EFP solutions enable financial institutions to strengthen customer engagement and retention, deposit growth, and cross-sell opportunities by combining personalized financial wellness features with their digital banking networks.
One of Celent’s key recommendations is to integrate VET into a broader client financial wellbeing program to multiply value and engagement.
“We are honored to be recognized as global leaders in Celent’s new authoritative report in the field of personal financial commitment,” said Udi Ziv, CEO of Personetics. “This recognition validates our long-standing vision and commitment to helping financial institutions transform routine transactions into valuable personalized experiences that improve financial well-being and build long-lasting customer loyalty.”
Learn more in the next webinar
Dorel Blitz, Personetics’ Vice President of Strategy and Business Development, and Celent analysts Bob Meara and Michael Bernard will explore the power of VET in an exclusive webinar on June 26. The webinar titled “Beyond PFM: The Rise of High-Impact Personal Financial Engagement (PFE)” will delve deeper into the key findings and recommendations of Celent’s report, provide a roadmap for banks to develop and implement an effective PFE strategy, and showcase real-world examples of financial institutions using Personetics’ solutions to drive impact.
Register for the webinar to reserve your spot.
Download a complimentary copy of Celen’s report: “Personal Financial Engagement Solutions for Retail Banks” to deepen your understanding of the world of personal financial engagement and how it can benefit your financial institution.
About Personetics Personetics
is the global leader in data-driven financial personalization, enabling financial institutions to forge deeper relationships with their customers while improving their financial well-being and helping them make smarter decisions. Personetics has 135 million customers in 35 global markets and works with more than 100 financial institutions. Personetics’ AI analyzes financial data in real-time to understand customers’ financial behavior, anticipate their needs, and provide a highly personalized experience using day-to-day actionable insights, tailored recommendations, product-based financial advice, and automated financial wellness programs. The company has offices in New York, London, Singapore, São Paulo and Tel Aviv. For more information, visit www.personetics.com.
Media Contact for Personetics
Michal Milgalter
michal.milgalter@personetics.com
+972-52-3571981
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