Snap Teams Up With Perplexity in $400 Million AI Partnership
Snap Inc. has unveiled a landmark partnership with Perplexity AI, valued at $400 million over the next year, to embed Perplexity’s answer engine directly into the Snapchat platform. The announcement, made via a press release on Wednesday, November 5, 2025, signals Snap’s first external AI integration and the beginning of its broader efforts to develop a dedicated AI platform within its ecosystem.
According to Snap, this collaboration will enable Perplexity’s conversational search tool to become a core feature within Snapchat, allowing users to interact with AI in a natural, chat-based format. The integration is expected to roll out in early 2026.
A New Era of AI-Powered Social Engagement
“This partnership reflects our shared vision for the power of AI to enhance discovery and connection on Snapchat,” said Snap CEO Evan Spiegel in the release. “We look forward to collaborating with more innovative partners in the future.”
The move is part of Snap’s strategy to diversify and accelerate revenue growth. In its recent earnings report, the company highlighted the partnership as a critical step in building out its AI platform. Spiegel emphasized during the earnings call that Snap has a unique opportunity to help distribute AI agents through its widely-used chat interface.
“We’re really excited about the Perplexity partnership,” Spiegel added. “It underscores Snapchat’s role as a messaging service and how valuable that is in the age of AI. Engagement on Snapchat is grounded in real relationships, and conversational assistance is rapidly becoming the primary way people interact with information online.”
Perplexity to Become Default AI for Snapchat
Perplexity’s technology will serve as the default AI for all Snapchat users beginning in January 2026. The tool allows users to ask questions and receive conversational answers backed by verifiable sources. The AI integration aims to make Snap’s platform feel more personal, social, and fun.
“Perplexity’s mission is to support the world’s curiosity,” said Aravind Srinivas, CEO of Perplexity. “Millions of people connect and discover the world through Snapchat. By bringing Perplexity to Snapchat, we’re able to serve that curiosity directly where it occurs.”
In a social media post on X (formerly Twitter), Srinivas expressed enthusiasm for the collaboration, stating: “Perplexity will be the default AI for all Snapchat users in the Snapchat app from January 2026. Excited to work together with Evan and Snap team on many more projects.”
Snap echoed the sentiment in a post of its own, describing the integration as “AI that feels more personal, social and fun!”
Snapchat’s My AI Still Available
Despite the new integration, Snapchat users will continue to have access to the app’s existing chatbot, My AI. This ensures that users can choose from multiple AI options, enhancing their experience based on preference and need.
The addition of Perplexity aims to redefine how users interact with AI on the platform by offering more intuitive and information-rich conversations. As Snap continues to invest in AI capabilities, this partnership could pave the way for future integrations with other AI companies, transforming Snapchat into a hub for next-generation digital engagement.
Strategic Move for Revenue and Innovation
This partnership also aligns with Snap’s broader strategy to position itself as a key player in the AI-driven tech landscape. By offering AI capabilities directly within Snapchat, Snap hopes to attract a wider audience and open new monetization channels.
With over 943 million monthly active users, Snapchat offers a massive potential audience for AI tools and services. Integrating Perplexity AI not only enhances the user experience but also opens doors for advertisers and developers looking to tap into the AI revolution within a social media context.
Industry analysts view this move as a significant step in the convergence of social media and artificial intelligence, a trend that is expected to shape the tech industry in the years to come.
Looking Ahead
Snap’s collaboration with Perplexity may be just the beginning. As AI continues to evolve and become more embedded in daily digital interactions, platforms like Snapchat are uniquely positioned to lead the charge. With its focus on real-time communication and personal connections, Snapchat offers fertile ground for experimenting with social AI tools that enhance user engagement and satisfaction.
Spiegel hinted at more partnerships to come, suggesting that Snap is actively seeking to expand its AI offerings through additional collaborations. If successful, these efforts could establish Snapchat not only as a messaging app but as a comprehensive platform for AI innovation and user engagement.
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