aiTech Trend Interview with Anu Shukla, Co-Founder &Executive Chairperson at

 aiTech Trend Interview with Anu Shukla, Co-Founder &Executive Chairperson at

Tell us how you came to be the Executive Chair at

I am the co-founder and executive chairperson at I started the company along with my co-founders to bring accessible AI and NLP for marketing via the Intelligent Chat Nurturing platform.

How do you think technology is upgrading in the marketing sector?

One of the reasons I thought that was needed in the marketing stack was because a lot of investments had been made in legacy technology that was not as effective as before, as it did not incorporate the new advancements in chat, AI, and NLP.

What are some of the common challenges customers approach with?

Among the common challenges were the declining conversions for email campaigns due to the large volumes in this channel, the lack of personalization in a one-way interaction, the lack of interactivity, the reduction in content consumption, and the declining effectiveness of social/email drip campaigns. Basically, a lack of immediate on-demand responsiveness and engagement in traditional email/social/web channels.

What are some of the unique lessons you have learnt from your customers being the Executive Chair at

Customers are looking for solutions that are easy to use, and the ROI is immediate and measurable. They realize that to harness the power of chat and conversational marketing a new system is needed that is capable at enterprise scale with the appropriate security, regulatory compliance, and reliability.

How has a customer-centric approach helped marketing organizations grow?

Consumer-centric marketing enables organizations to grow because they are leveraging automation to scale their reach and effectiveness. Many of our customers have seen a 100% increase in conversions when providing the “chat” option on a landing page. One of the advantages of AI-driven chat added to marketing campaigns is that you don’t need to increase marketing call center reps’ headcount or infrastructure to provide on demand interaction at scale when needed.

How do you define customer experience automation?

Customer experience automation allows a predefined customer journey to take place while having the flexibility to change course, dynamically, driven by the actual interactions. Rather than a limited scripted experience that is marginally useful, an AI-enhanced journey can leverage NLP and draw from other enterprise applications to give a satisfying outcome to the prospect/customer.

What are some of the distinctive features of the that differentiates you from your competitors? platform leverages the best practices and domain expertise in marketing to provide out of the box configurable intelligent chat automation, campaign tracking, and robust dashboard and analytics needed my marketing organizations. Robust training and NLP allows nonscripted chat conversations to occur on demand, deep integrations into SFDC, Adobe experience cloud Yext, Zoho Sales IQ to fit into the marketing technology stack, and quick and easy authoring of intelligent chat experiences to add measurable ROI to existing campaigns.

Can you give us a sneak peek into some of the upcoming product upgrades that your customers can look forward to?

More advancements in the NLP to create richer experiences, graphical AI training, additional robust marketing analytics, and features, and more integrations into CRM and EHR systems.

Give 3 important tips that can strengthen an organization’s information security program?

Adhering to common SOC-2 practices, encrypting PHI data, 2-factor authentications are the basics that can help to put organizations on a path to HIPAA compliance, SOC-2, and CCPA/GDPR just to name a few.

How do you keep pace with the rapidly growing AI Solutions product for businesses?

We follow agile methods and fast release cycles for product development.

What is that one quote that has stayed with you throughout your professional life?

       “If you really look closely, most overnight successes actually took a long time”

Steve Jobs
Anu Shukla
Anu Shukla is a serial entrepreneur who founded and exited several software companies including fintech loyalty currency company RewardsPay, mobile ad-tech and monetization player Tapjoy, eCommerce personalization company, MyBuys, and early marketing automation pioneer Rubric. Inc. She has successfully exited 2 startups with a $600MM enterprise value. She serves as the CEO of RewardsPay and is the co-founder and Executive Chair of, an emerging player in the application of AI/NLP to enterprise marketing automation use cases. She has over 25 years of experience and is an active angel investor personally supporting and investing in women and minority lead enterprises as well as a Venture Partner at Elevate Capital who has a mission to support underserved women and minority founders in their entrepreneurial ventures. She serves on several non-profit boards and has experience in SaaS, Adtech, and Martech product companies. She is a graduate of St. Stephen’s College (BA) and Youngstown State University, where she received an MBA and a Doctorate (Honorary).
Bio of Botco.aiExpand the experience created by your CRM and website. Intelligent chat nurture integrates seamlessly to transform static relationships into dynamic conversations. Chat experiences are not only important for hospitality brands but vital for a variety of other industries including finance and healthcare. In fact, a recent study claims 78% of healthcare companies believe AI-enabled chat will be most helpful in scheduling appointments and other important services like increasing appointment capture rate, answering patient questions without increasing call volume, and creating personalized conversations with patients. NLP powered platform brings the power of Intelligent Chat to your marketing automation stack with enterprise scalability, HIPAA compliance and security..


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