AR Evolution: Google’s 14700 Crore Pivot in Augmented Reality

In a sweeping move that has sent ripples through its organizational landscape, Google has confirmed a massive round of layoffs, notably impacting its augmented reality (AR) division within the Devices and Services department.

This shift comes in tandem with the departure of Fitbit co-founders James Park and Eric Friedman, signaling a significant reevaluation of Google’s approach since acquiring Fitbit for Rs 14700 crore in 2019. Despite the restructuring, Google emphasizes an unwavering commitment to augmented reality, pledging to integrate AR features into its products while maintaining ongoing product partnerships.

The reorganization extends to the Devices & Services department, where renowned products like Pixel, Nest, and Fitbit reside, reflecting a broader strategy to streamline operations. Amidst the changes, Google assures its dedication to the Fitbit user base, promising continuous innovation in health-related AI technologies and the development of key products like the Pixel Watch, revamped Fitbit app, Fitbit Premium service, and the Fitbit tracker line.

As Google transitions to a functional organizational model, a unified hardware engineering team will now oversee Pixel, Nest, and Fitbit hardware under singular leadership, marking a pivotal moment in Google’s strategic direction as it navigates the dynamic landscape of wearable technology.