aiTech Trend Interview with Belinda Roelofs, CEO at Liberate AI

 aiTech Trend Interview with Belinda Roelofs, CEO at Liberate AI

Tell us how you came to be the CEO of Liberate.AI.

AI is the next evolution in humanity – it is going to change every part of how we live and work which makes it extremely exciting. I joined Liberate AI because of the talented founders. They have such a diverse background and are the brains behind many world firsts, delivering huge success in different technologies independently. You could not find a stronger team to come together to solve the worlds challenges in AI. It is a real privilege to be around these people every day.

What are some of the industrial sectors that Liberate AI caters to?

The Liberate AI platform has been built to support decisions being made across all sectors. Our focus to date has been in decision support for Financial Services, Health and Government and Telecom.

What are some of the common challenges customers approach Liberate AI with?

Given that the AI revolution is in its infancy, our customers come to us with many challenges they are experiencing when trying to implement AI into their business. To address any problem using ML & AI , you need Data Scientists, AI/ML experts, S/W Development Engineers, Application Development teams, and Business Analysts over long periods of time to address each individual problem. It is challenging for any business to have all of these resources as many of them are not core skills for the business.

● DELIVERING TRUE BUSINESS VALUE – Many AI strategies and projects are focused around the technology. Whilst this is very important, if the project does not have real business outcomes as goals, it becomes a business expense and a drain on resources without ROI. Due to the complex nature of the technology, it is very hard for the business leaders to see the value unless it is attached to achieving their business strategy and goals. This why we have a tailored application for each use case that allows for business leaders and their teams to be able to use the AI platforms and use it in their decision making. Our focus on low code/no code abilities allow for deployment of new models easily and cost effectively so that it is not just the technology department but the whole business can use AI.

● SCALABILITY – To get the maximum value out of AI, one needs to be able to handle the computing of huge amounts of data, which requires scalable platforms. We are very ​fortunate that each member of our founding team comes from huge scale technology. Our Founder and CTO created J2EE and JBoss which are used by millions of programmers all over the world. Our Founder and Chairman did the roll out of the worlds first large scale broadband and interactive television networks used by millions of people across the UK, Europe, Asia and the US. Our Founder Sir Hossein Yassaie from Imagination Technologies created the GPU for the iPhone which continues to be used by millions of people across the world. Each of these achievements requires a deep deep understanding of technology and security and how to scale it, so we have a huge amount of talent and real world experience built into our platform.

What are some of the distinctive features of Liberate AI products that differentiates you from your competitors?

We have developed our platform with a deep understanding of business needs. Most AI projects are focused on the technology. Focusing on the technology is very important but if the implementation is not designed in a way that the leaders of the business can use it, then the business will never truly reap the value that can be delivered by AI.

Can you give us a sneak peek into some of the upcoming product upgrades that your customers can look forward to?

● Our development focus right now is in use cases. We recently released our financial services risk management use case which allows financial services professionals to calculate and manage risk levels across their portfolio. The platform allows each professional to implement their own rules and features based on their investment strategies and predict their current and future risk profiles to support their investment decision making.

● Our most exciting use case we are developing at the moment is in the Health sector which will revolutionise the way decisions are made by health professionals in this specific space.

Give some important tips that can strengthen an organization’s information security program?

What we are seeing in this new age of AI is a strong wave of data opportunism. Many companies do not understand the true market value of their data and so they are not structured in a way that protects that value. There are a lot of large scale technology companies that offer data management and storage at low cost prices but in reality they do this so that they can access the data for their own benefits or intelligence. It is important for companies to understand how valuable their data asset is and to set up their management and policies to protect this asset at all costs.

How can businesses chalk down their risk management lifecycle and why do they need to review it as they grow?

The risk management lifecycle of any business is unique and will be dependent on the business strategy and goals. When making decisions, humans, by default can only handle a certain amount of data at any time. As the availability of data is growing at an exponential rate, humans have no choice but to use AI to be able to access valuable information and insights in the large volumes of data and how the information and insights in that data can impact the risks that a business is exposed to.

As the business grows or shrinks, the available data will always grow and customer expectations will always increase. To remain competitive, all business will need AI and the insights and information it brings to light. Without doing this, businesses will become irrelevant and lose against the competition.

What is that one quote that has stayed with you throughout your professional life?

The key is not to settle for the obvious choices. Dr. Arjang Zadeh – Chairman Liberate AI

fortunate that each member of our founding team comes from huge scale technology. Our Founder and CTO created J2EE and JBoss which are used by millions of programmers all over the world. Our Founder and Chairman did the roll out of the worlds first large scale broadband and interactive television networks used by millions of people across the UK, Europe, Asia and the US. Our Founder Sir Hossein Yassaie from Imagination Technologies created the GPU for the iPhone which continues to be used by millions of people across the world. Each of these achievements requires a deep deep understanding of technology and security and how to scale it, so we have a huge amount of talent and real world experience built into our platform. ● ● What are some of the distinctive features of Liberate AI products that differentiates you from your competitors? We have developed our platform with a deep understanding of business needs. Most AI projects are focused on the technology. Focusing on the technology is very important but if the implementation is not designed in a way that the leaders of the business can use it, then the business will never truly reap the value that can be delivered by AI. ● Can you give us a sneak peek into some of the upcoming product upgrades that your customers can look forward to? ● Our development focus right now is in use cases. We recently released our financial services risk management use case which allows financial services professionals to calculate and manage risk levels across their portfolio. The platform allows each professional to implement their own rules and features based on their investment strategies and predict their current and future risk profiles to support their investment decision making. ● Our most exciting use case we are developing at the moment is in the Health sector which will revolutionise the way decisions are made by health professionals in this specific space. ● Give some important tips that can strengthen an organization’s information security program? ● What we are seeing in this new age of AI is a strong wave of data opportunism. Many companies do not understand the true market value of their data and so they are not structured in a way that protects that value. There are a lot of large scale technology companies that offer data management and storage at low cost prices but in reality they do this so that they can access the data for their own benefits or intelligence. It is important for companies to understand how valuable their data asset is and to set up their management and policies to protect this asset at all costs. ​● How can businesses chalk down their risk management lifecycle and why do they need to review it as they grow? ● The risk management lifecycle of any business is unique and will be dependent on the business strategy and goals. When making decisions, humans, by default can only handle a certain amount of data at any time. As the availability of data is growing at an exponential rate, humans have no choice but to use AI to be able to access valuable information and insights in the large volumes of data and how the information and insights in that data can impact the risks that a business is exposed to. As the business grows or shrinks, the available data will always grow and customer expectations will always increase. To remain competitive, all business will need AI and the insights and information it brings to light. Without doing this, businesses will become irrelevant and lose against the competition. ● What is that one quote that has stayed with you throughout your professional life? The key is not to settle for the obvious choices. Dr. Arjang Zadeh – Chairman Liberate AI

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