Building a Strong AI Arsenal: Major Companies’ Strategic Acquisitions in 2021 - AITechTrend
AI Arsenal

Building a Strong AI Arsenal: Major Companies’ Strategic Acquisitions in 2021

Artificial Intelligence (AI) has been a transformative technology, revolutionizing various industries across the globe. Major companies recognize the potential of AI and its ability to enhance their products, services, and overall operations. As a result, these companies have made strategic acquisitions to gain a competitive edge and strengthen their AI capabilities. In this article, we will explore 10 notable AI acquisitions made by major companies in 2021.


AI acquisitions have become increasingly common as companies seek to leverage cutting-edge technologies and talent to fuel their growth. These acquisitions allow companies to expand their AI capabilities, access new markets, and stay ahead of the competition. In 2021, several major companies made significant AI acquisitions, solidifying their commitment to innovation and artificial intelligence.

Google’s AI Acquisitions

  1. Acquisition 1: DeepMind Technologies
    DeepMind Technologies, a UK-based company, specializes in developing AI algorithms and applications. Google’s acquisition of DeepMind in 2014 laid the foundation for its AI advancements. DeepMind’s expertise in machine learning and reinforcement learning has empowered Google to enhance its products and develop cutting-edge technologies like AlphaGo, an AI program that defeated world champion Go players.
  2. Acquisition 2: Kaggle
    Kaggle, a platform that hosts data science competitions, was acquired by Google in 2017. This acquisition has allowed Google to tap into a vast community of data scientists and AI enthusiasts. Kaggle’s platform provides access to a wealth of datasets and fosters collaboration among data scientists worldwide, driving innovation in AI research and applications.
  3. Acquisition 3: Looker
    In 2019, Google acquired Looker, an analytics platform, to bolster its AI-driven business intelligence capabilities. Looker enables organizations to explore and visualize their data, empowering them to make data-driven decisions. By integrating Looker’s capabilities with Google Cloud, Google aims to provide enhanced analytics and AI-driven insights to its customers.

Facebook’s AI Acquisitions

  1. Acquisition 1: Oculus VR
    Facebook’s acquisition of Oculus VR in 2014 marked its entry into the world of virtual reality. Although primarily associated with VR, Oculus VR’s advancements in computer vision and AI have had broader applications beyond gaming. Facebook’s integration of AI and VR technologies has paved the way for immersive virtual experiences and the development of social VR platforms.
  1. Acquisition 2: CTRL-Labs
    In 2019, Facebook acquired CTRL-Labs, a startup focusing on neural interfaces. CTRL-Labs developed innovative wristbands that can interpret neural signals, enabling users to control digital devices with their minds. This acquisition aligns with Facebook’s vision of creating a seamless connection between humans and machines, opening up possibilities for augmented reality (AR) and brain-computer interfaces.
  2. Acquisition 3: Kustomer
    Facebook’s acquisition of Kustomer in 2020 aimed to enhance its customer service and messaging capabilities. While not a traditional AI acquisition, Kustomer brings AI-powered chatbots and automation tools that can improve customer support experiences. By leveraging AI, Facebook aims to provide businesses with efficient and personalized customer interactions on its platforms.

Microsoft’s AI Acquisitions

  1. Acquisition 1: Nuance Communications
    In 2021, Microsoft acquired Nuance Communications, a company specializing in speech recognition and natural language processing. This acquisition strengthens Microsoft’s position in the healthcare industry by integrating Nuance’s AI-powered solutions into its cloud offerings. The combination of Microsoft’s technologies with Nuance’s expertise enables advancements in medical transcription, clinical documentation, and telehealth services.
  2. Acquisition 2: ZeniMax Media
    While primarily known for its gaming-related acquisitions, Microsoft’s acquisition of ZeniMax Media in 2021 also has AI implications. ZeniMax Media’s subsidiary, Bethesda Softworks, has utilized AI technologies in game development, including procedural generation and realistic character animations. Microsoft’s acquisition expands its gaming portfolio while gaining access to AI-driven innovations within the gaming industry.
  3. Acquisition 3: Softomotive
    Microsoft’s acquisition of Softomotive in 2020 aimed to strengthen its Robotic Process Automation (RPA) capabilities. Softomotive’s RPA technology automates repetitive tasks, enabling businesses to increase efficiency and productivity. Integrating Softomotive’s RPA with Microsoft’s Power Automate platform enhances the automation capabilities for users across various industries.

Amazon’s AI Acquisitions

  1. Acquisition 1: Zoox
    In 2020, Amazon acquired Zoox, an autonomous vehicle startup. While the acquisition primarily focuses on self-driving technology, Zoox’s AI algorithms and computer vision capabilities play a crucial role. Amazon aims to leverage Zoox’s expertise to enhance its logistics operations, including autonomous delivery vehicles and intelligent warehouse management systems.
  2. Acquisition 2: Wondery
    Although not directly related to AI, Amazon’s acquisition of Wondery, a podcast production company, highlights the company’s focus on voice AI and audio content. By integrating Wondery’s podcast library and production capabilities, Amazon can leverage AI-driven voice assistants and voice recognition technologies to deliver personalized audio content and enhance the user experience.
  3. Acquisition 3: Wickr
    Amazon’s acquisition of Wickr in 2021 reinforces its commitment to privacy and secure communications. Wickr offers end-to-end encrypted messaging and collaboration services, utilizing AI technologies for data protection and secure communications. Integrating Wickr’s capabilities into Amazon’s ecosystem strengthens data privacy measures and safeguards sensitive information.

Apple’s AI Acquisitions

  1. Acquisition 1: Turi
    Apple’s acquisition of Turi in 2016 aimed to bolster its machine learning capabilities. Turi, formerly known as GraphLab, developed tools and frameworks for building AI models. Apple integrated Turi’s technology into its software development kits (SDKs) and machine learning frameworks, enabling developers to create AI-powered applications for Apple products.
  1. Acquisition 2:
    In 2020, Apple acquired, an AI startup specializing in edge computing and machine learning.’s technology allows AI models to run efficiently on edge devices with limited computing power. Apple’s acquisition enables the deployment of AI capabilities directly on devices like iPhones and iPads, enhancing user experiences and privacy by processing data locally.
  2. Acquisition 3: Vilynx
    Apple’s acquisition of Vilynx in 2021 focused on video AI and computer vision. Vilynx developed AI algorithms that analyze and understand video content, enabling automated tagging, content recommendation, and video search capabilities. By integrating Vilynx’s technology, Apple aims to enhance its video-related services, such as Apple TV+ and video editing tools.


In 2021, major companies across the tech industry made significant AI acquisitions to strengthen their AI capabilities and drive innovation. Google’s acquisitions, including DeepMind and Kaggle, have empowered the company to advance in machine learning and data science. Facebook’s acquisitions, such as Oculus VR and CTRL-Labs, have paved the way for AI applications in virtual reality and brain-computer interfaces. Microsoft’s acquisitions, like Nuance Communications and Softomotive, have expanded its AI offerings in healthcare and automation. Amazon’s acquisitions, including Zoox and Wickr, have focused on AI-driven solutions for autonomous vehicles and secure communications. Apple’s acquisitions, such as Turi and, have enhanced its machine learning capabilities and brought AI to edge devices.

These AI acquisitions demonstrate the commitment of major companies to leverage artificial intelligence for growth and innovation. By integrating AI technologies and talent, these companies aim to enhance their products, services, and overall customer experiences. The future prospects of these acquisitions hold the promise of further advancements in AI, shaping various industries and transforming the way we interact with technology.