With augmented reality in sales, you can increase the efficiency and effectiveness of the sales process and train new sales professionals to introduce them to your products.
Interactive digital content displayed in a live environment allows users to immediately understand the relevance and context of your products and services. This automatically results in faster decisions, shorter sales cycles, lower costs, and higher revenue.
Global mobile augmented reality (AR) users 2015-2023 by Statista
Mobile has become one of the main types of media by which consumers interact with brands and make purchasing decisions. AR provides you with tools when it comes to driving sales and increasing brand value via mobile.
Let’s take a look at ways augmented reality can impact your sales process and pave the way for digital transformation in your company
Increase Decision Making
When choosing clothes, be sure to try them on often to make sure they fit. This augmented reality can reduce the time it takes to make the right choice. When visitors need to try a wider variety of items, they can point the smartphone camera at the dress to see how it looks in different colors. Plus, they can pick the right color, pay for the dress, and order home delivery without leaving the AR app.
Gain Attention of Customers
Your business needs to grab the prospect’s attention and hold them long enough for them to commit to your product or service. When you demonstrate your product or service in an AR display in the real environment of your customers, they will immediately become interested and engaged and are more open to further discussion with you.
Brand Storytelling
Modern sales are not complete without storytelling elements. People love stories, and at a time when they’re bombarded with marketing messages 24/7, you can’t expect them to grab their attention without a good story. With augmented reality, you can tell the story of your product or service while making your customers the main characters. The immersive element in interactivity makes AR the perfect platform for product storytelling and enhancing your buyer engagement
Post Sales Customer Support
AR support allows the customer to hold the smartphone to the product and all parts are identified in real-time using computer vision technology. The agent instantly knows the exact name and model number of the defective device, resulting in faster troubleshooting.
Summary
As we can see today, we have a strong trend of interest among customers, as well as optimistic statistics and forecast analysis. Some retailers have started incorporating AR technology into their own marketing strategies and appear to be benefiting from it. For companies that don’t use AR, it might be time to rethink their marketing. The inclusion of AR in today’s marketing plans can set the stage and provide a unique experience when the use of augmented reality is unavoidable. With the right steps, companies can beat their competitors and reach their target audience better.
Do you think AR is a good fit for a retail marketing strategy? Will this technology help attract new customers?